From: [n--l--n] at [io.org] (Nigel Allen)
Newsgroups: talk.politics.drugs,soc.college,alt.parents-teens,k12.chat.senior
Subject: "We ID" Cards And Stickers To Prevent Alcohol Sales To Minors Soon To Be Available In Spanish
Date: 22 Dec 1994 01:28:15 -0500

Here is a press release from Beer Institute.
I downloaded the press release from the PR On-Line BBS in Maryland
at 410-363-0834. I do not work for or belong to Beer Institute.


 "We ID" Cards And Stickers To Prevent Alcohol Sales To Minors Soon
To Be Available In Spanish
 To: National Desk
 Contact: Kirsten Fedewa of the Beer Institute, 202-737-2337

   WASHINGTON, Dec. 21 -- Beer Institute, a national
trade group for America's brewers, announced today that new "We ID"
cards will soon be available in Spanish, Korean and English.
   The cards, first printed in English, are part of a successful
program designed to help the nation's retailers guard against illegal
sales to minors.
   Introduced in 1992 by Beer Institute and the National Beer
Wholesalers Association (NBWA), the "We ID" series has been a popular
program in helping to identify fake identifications, such as drivers'
licenses, used by minors to purchase alcohol illegally.
   The cards will help educate retailers on how to properly recognize
falsified identification.  In addition, "We ID" stickers have been
introduced to discourage potential underage drinkers from attempting
to buy alcohol by alerting purchasers that the establishment requires
proper identification and proof of age for alcohol sales.
   "The 'We ID' cards and stickers are part of the ongoing efforts of
our nation's brewers to discourage underage drinking at the
point-of-sale. We're trying to put the right tools into the hands of
retailers to help them prevent underage customers from purchasing
alcohol," said Raymond J. McGrath, Beer Institute president.
   "For the brewers -- and our wholesaler and retailer partners -- 21
means 21. We simply don't want underage business, period," said
McGrath.
   According to McGrath, the "We ID" program has been so successful
that additional languages -- particularly Spanish and Korean -- were
requested to help primarily urban-based retailers communicate with
their customers. All cards and stickers will be available by
contacting Beer Institute in Washington, D.C. in early January, 1995.
   "On behalf of the brewers, I'd like to congratulate the hundreds
of thousands of retailers for their hard work and success in
discouraging illegal sales to minors at the point of sale. We look
forward to continued work together as part of the solution in the
fight against alcohol abuse," said McGrath.
   Beer Institute is the national trade organization for U.S. brewers
and suppliers to the American brewing industry.  Beer Institute's
senior members include Anheuser-Busch Companies, Inc., Coors Brewing
Company and Miller Brewing Company.
 -30-
-- 
Nigel Allen          [n--l--n] at [io.org]