Negative Space: sales
- Comic Book Net Sites
- Information about comics, creators, and characters throughout the net.
- Comics Marketplace
- Places to buy comics on-line and off-line, and places to buy related products, such as that cool Vargas painting with the juggling—you know what I mean.
- Different Formats
- It’s a good idea to keep collections of a number of popular comics in stock, since it can be an excellent way to introduce someone to something new.
- Education is the Key
- Every retailer I talked to reemphasized the necessity of “growing” individual titles, and your alternative-comics stock overall, slowly, by talking to customers about the subject, taking their ordering suggestions, and giving recommendations.
- Gaming Companies & Retailers
- Web sites for role-playing game manufacturers, game aid companies, and resellers.
- Location, Location, Location
- To a non-comics-fan, comics stores look like you need a secret handshake to get inside.
- Reorders
- You have to be able to monitor your sales closely and not take on too much risk, but you also have to be able to get ahold of back issues for a customer who is getting interested in a new title.
- Sell-Through
- The lesson here is also that they keep selling for two months, and not only that, but for two years, and longer.
